www.nowamarka.pl site is the regularly updated internet service
of the First Polish Economical Campaign „Look after your brand”
(„Zadbaj o swoją markę”)

Polish products have difficulties in competing against the foreign
ones. The reason? Polish managerial personnel does not fully use
their knowledge or the research results. The poll we’ve carried out with
Taylor Nelson Sofres OBOP and Dun&Bradstreet Poland
(see: Why are we doing it?) indicated explicitly that only a well-known
and remarkable brand-product guarantees loyal customers and,
therefore, incresases the profit of a company.
To support the development of Polish companies, we launched the
„Zadbaj o swoją markę” Campaign.
We want to open this service to everyone, who is interested in the
national economy of Poland as well as in its private enterprise.
Is branding important for the economy of your country?

Should companies in Poland go the same way? You are invited to
express your opinions and to share your experience.

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